DESIGN PRINCIPLES

Simplicity – Too often designers over design only to confuse and frustrate the consumer.  Our designs are simple, utilizing few design elements and placing the emphasis on your images and copy.  The result is faster load times, easier navigation, and more satisfied customers.

Readability – At most you have about 10 seconds to make an impression on your customers before they move on to something more interesting.  Most consumers today do not read websites, they scan them.

Usability – “Content is king.”  This web-building mantra is based on the understanding that consumers are not after flashy design features or cute visual effects—they want to get what they need and move on.  Our designs are meant to cater to this desire.  We provide a seamless browsing experience that is simple and understandable.

Visibility – Our principle talent is not design, it is search engine optimization.  Our sites have SEO in mind from start to finish because it plays such a key role in your online visibility.  We tell clients all the time, “your website can be a Picasso, but if they can’t find it, it may as well not exist.”